Why doesn’t SunRail send text messages when there’s a
service interruption?
Great question.
The SunRail Customer Advisory Committee has been fighting
for a text alert service for a year.
Their requests fell on deaf ears of SunRail’s former
leadership team, which kept making excuses for why the text alert system was
unneeded.
The committee members – regular riders charged with
speaking up for the consumers – said putting service interruption alerts on
Twitter was not adequate.
SunRail staff said a text messaging service would cost too
much and would distract staff.
The SunRail marketing team even presented the results of a
rigged survey to try to shut down the discussion.
Enter SunRail’s new CEO Nicola Liquori. After hearing the
request, she decided that SunRail will offer text message alerts when a train
is delayed or canceled. The details are still being worked out.
Ms. Liquori has certainly set a new standard for service at
SunRail.
