Don’t know about you, but we’re tired of hearing excuses
from SunRail managers.
·
Riders want weekend service.
·
Riders want to be able to take SunRail home
late at night after they leave downtown Orlando events and clubs.
·
Riders want trains to run more frequently so
they don’t have to wait 2 ½ hours between trains during off-peak hours.
SunRail managers have a hundred reasons why they can’t
provide the service people want. And that’s why SunRail ridership remains well
short of the more than 4,000 daily riders that was projected for the first year
of service that began in May 2014.
Don’t wet your pants rail haters. It’s not that
people don’t want to ride SunRail. The problem is that SunRail’s service is
disappointing.
The public -- especially
millennials – are becoming increasingly interested in mass transit. Yet the
public transit available in Central Florida – SunRail, LYNX and Votran – is,
well, half-assed. Sorry to be crude, but there’s no other way to
describe Central Florida mass transit.
Let’s be honest. LYNX and Votran serves people who can’t
afford a car. The amenities are few and the bus schedules are terrible. SunRail
serves suits who work 9 to 5, Monday to Friday. Unlike Miami, Charlotte, N.C.,
San Francisco and many more, our public transit is wimpy and poorly
coordinated.
SunRail is currently spending a fortune on consultants to
figure out how to get more people to ride. The answer is not difficult to
discover.
SunRail needs to take a page from Disney’s playbook. Disney
works hard to understand what their fans want. And then guess what? Disney
delivers what the fans want. That’s why Disney can charge hundreds of dollars
for admission to their parks and happy fans line up to pay.
Time for the local elected officials who sit on the
commission that oversees SunRail to step up their game and start asking sharper
questions and demanding more from the FDOT managers who operate SunRail.
We expect our county, state and federal elected officials
to do more to get the money needed to extend SunRail to DeLand and expand service
hours. They really need to get busy and deliver because 2016 is an election for
many of those officials.
Enough with the excuses. Central Florida is a 21st
century world-class community. Give us the SunRail service we need and deserve.