Kudos to our friends at Channel 9 for questioning SunRail’s giveaway of Star Wars-
themed Pez candy dispensers on Friday to celebrate the debut of the latest Star
Wars film.
 |
| Pez dispenser |
No doubt riders loved
receiving the tchotchke. Who
doesn’t enjoy getting a freebee?
But what business
message was the Star Wars trinket intended to convey?
The Pez dispensers are
perfect if SunRail is
planning to zip riders from Sanford to Church Street aboard the Millennium Falcon. But we kind of doubt that’s
going to happen.
By giving away Star Wars
stuff, SunRail became hapless hucksters for the Disney marketing machine.
The only business message
SunRail needs to push is: “Please ride SunRail.”
The squeezable toy
trains and lanyards SunRail distributes at events make perfect business sense
to get attention for the train service.
Granted the Star Wars
stuff costs less than $5,000, but it was a wasteful spend that needlessly gives
ammunition to the rail haters who love to stamp boondoggle on SunRail.
We vehemently disagree with
the rail haters. We want SunRail to become one the nation’s top passenger rail
operations. Star Wars isn’t going to get us there.
We need more service
during the day, at night, and especially on the weekends. SunRail is not a toy.
It’s serious business.
See you on The Rail.
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