Kudos to our friends at Channel 9 for questioning SunRail’s giveaway of Star Wars- themed Pez candy dispensers on Friday to celebrate the debut of the latest Star Wars film.
No doubt riders loved receiving the tchotchke. Who doesn’t enjoy getting a freebee?
But what business message was the Star Wars trinket intended to convey?
The Pez dispensers are perfect if SunRail is planning to zip riders from Sanford to Church Street aboard the Millennium Falcon. But we kind of doubt that’s going to happen.
By giving away Star Wars stuff, SunRail became hapless hucksters for the Disney marketing machine.
The only business message SunRail needs to push is: “Please ride SunRail.”
The squeezable toy trains and lanyards SunRail distributes at events make perfect business sense to get attention for the train service.
Granted the Star Wars stuff costs less than $5,000, but it was a wasteful spend that needlessly gives ammunition to the rail haters who love to stamp boondoggle on SunRail.
We vehemently disagree with the rail haters. We want SunRail to become one the nation’s top passenger rail operations. Star Wars isn’t going to get us there.
We need more service during the day, at night, and especially on the weekends. SunRail is not a toy. It’s serious business.
See you on The Rail.