SunRail can use some Disney pixie dust to attract thousands
of new riders for Central Florida’s struggling commuter train.
Having spent 7 years working for Disney we’ll let you in on
the big secret: How The Mouse keeps his amusement parks packed.
Disney focuses an insane amount of time and resources to
understand who their customers are and what those customers want.
Disney doesn’t only want to know what customers like.
Disney wants to know what those customers don’t like. Then the Mouseketeers figure
out how to give the customers exactly what they want.
Anyone who has visited the Magic Kingdom recently knows
that customers use Magic Bands to get into the park, pay bills, open their
hotel room door and so forth.
Those wrist bands are a result of exhaustive research that
told Disney how to eliminate hassles and make Disney vacations more
enjoyable.
The result of this research is that 365 days a year
thousands of people line up at Disney’s front gate eager to pay hundreds of
dollars to get in because they know they will be getting the experience that
they want.
SunRail needs to follow Disney example to get more riders
on the trains.
Since we love SunRail, we’ll spare them the millions Disney
invests in customer research.
Central Floridians want a SunRail they can use when they
need it. That means 7-day service, late-night trains and hourly trains at
off-peak periods during the day.
Give residents what they want and they’ll line up to ride
SunRail.
One thing we know for certain. What SunRail has been doing
for the past 2 years is not working. To keep doing the same thing is the
definition of insanity.
It’s time for some pixie dust.
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